It was never just about lashes
More than a studio, we’re a community
It was never just about lashes
More than a studio, we’re a community
We’re dedicated to breaking the “lash factory” mold
We take our time and require at least a 90-minute fill for our lash services. This intentional, unhurried approach allows us to deliver meticulous craftsmanship, focus on natural lash health, and ensure incredible longevity and retention.
Our studio at a glance
Our studio is a collaborative place that wants everyone from our staff to our clients to feel valued, heard, and comfortable. Our team loves working side by side as we pursue excellence and growth in our industry. We can’t wait to welcome you!
Our Specialty
Lashes… of course!
Our Retail Section
Jewelry, beauty products, & more
Lash Education
Mentorships, trainings, & classes
Other Offerings
Waxing/sugaring, facials, & brows
Our Permanent Jewelry
Lav and Linx (more info here)
Clients Call Us
The studio that feels like an escape
And because a true escape also involves a sweet little treat and some shopping…
We turn a standard beauty appointment into a comforting, memorable experience with thoughtful, fun amenities, including our signature snack bar and our newly launched dirty soda bar.
Owner & Educator
Hello! I’m Jaime
A lot of people ask where the name Lav and Lox came from. Our original name was actually Lavender and Locks. Lavender has always been planted outside of my house growing up. My parents are British and we moved around a lot. Lavender became a grounding piece of home for me. Locks was from my original introduction to the beauty industry of going to hair school. As my business evolved, I shortened the name to Lav and Lox to encompass a team.
The business was born in the basement apartment where my husband and I lived for the first 2 years of our marriage. I started doing lashes to earn more money while building a hair clientele. Like a lot of young couples, we were broke in those early days and used $600 of our wedding money to pay for a Volume Lash class and the rest if history.
My lash clientele flourished quickly and my love for this aspect of the beauty industry grew along with it. After 4 years in Utah, we moved to Michigan and started growing my business in Grand Rapids. After listening to what my clients were looking for (especially what they hadn’t been able to find when it came to lash extensions in the past) along with what other lash artists were struggling with, I started dreaming up a studio space. My vision for the studio was to create a collaborative team to help foster a positive environment for each other and our clients.
I love that each lesson learned, lash applied, class taught are a part of the Lav and Lox story. Welcome to the studio, we’re just getting started!
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Jaime has taken 13 classes over 8+ years and is certified through Revolashion, ebl lashes, Sugarlash Pro, and Maven Artistry.
She offers a variety of lash services though a dark lash line is always a win in her book. She likes to use a variety of styles to meet all of her client’s wants and needs. She specializes in eye shaping and styling. Jaime loves to build a relationship with her clients through chats about food, traveling, or being a true crime junkie…
Another passion of hers is teaching classes to up and coming lash artists to help launch, develop, and grow their careers in this ever-changing industry.
When she isn’t at work, you can find her cooking up a storm in the kitchen, playing with her two dogs, or planning her next travel adventure.
Alex *
After graduating college, Alex worked as a mental health professional. When she was introduced to lashes, she got her Esthetician License in 2017 and never looked back!
She’s continued her love of lashes through training and mentorships which have taught her more about technique, style, and how to continually bring the latest trends to her clients.
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Enneagram number: 5 wing 4
Happy hour drink of choice: An Old Fashioned or glass of Chardonnay
Comfort food: Really good Fettuccine Alfredo
Travel bucket list: There’s no place I don’t want to visit. I want to travel everywhere and experience new cultures, foods, and landscapes.
Superpower you wish you had: Flying so I could go anywhere!
Amara *
Amara is a Licensed Esthetician along with being certified in Lash Extensions. She always knew that she wanted to do something within the beauty industry. When she was young, she spent her time giving people makeovers or creating “spa days” right at home.
When she went to school, she found her passion was lashes. She fell in love with the process and how it can be so impactful for clients and their overall look.
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Comfort TV Show: Vampire Diaries
Superpower: To read people’s minds
Celebrity Crush: Michael B. Jordan
Order at Starbucks: Brown Sugar Latte
Favorite place you have been to? Bahamas
Beyonce *
Beyonce brings a vibrant passion for beauty and a keen eye for detail to the Lav and Lox team. Ever since she was young, Beyonce has cherished the feeling of being pampered and cared for, drawing immense inspiration from the incredible individuals who helped her feel more confident in her own skin. This early admiration blossomed into a fulfilling career in the beauty industry, driven by her goal to offer that same confidence and care to others.
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Comfort TV Show: Jersey Shore. I can rewatch every season endlessly
Sign: Gemini
What is your personal motto? Don’t live your life in fear of “if”
Travel bucket list: Greece
If you went to happy hour, what would you order? Lemon drop Martini
Belle *
Belle began her journey at Douglas J Aveda Institute, where her fascination with esthetics was sparked from the very beginning. It was there that she discovered her true calling and fell completely in love with the artistry of lash extensions.
Beyond the studio, Belle loves spending time in the kitchen, experimenting with new recipes, and exploring the local food scene by trying new restaurants.
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Comfort TV Show: Gilmore Girls
Superpower: Teleportation
Comfort Food: Corncheese Chowder
Drink of choice: Mexican Mule
Favorite place you have been to? Germany
Sam *
With seven years of experience in the lash and brow industry, Sam finds her deepest fulfillment in cultivating genuine, lasting connections with each client. She believes that every appointment is an opportunity to not only do your lash or brows but also to create a space where you can truly unwind.
A true California native at heart, Sam brings her laid-back, serene energy into every session, ensuring you feel completely at ease.
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What is your sign? Pisces 🐟
Your favorite comfort-binge TV show? I’m a big trash tv show girl, currently obsessed with anything 90 Day Fiancé!
Go to Starbucks order? Iced matcha oatmilk latte
What’s your comfort food? Any carbs, especially pasta
If you weren’t in the beauty industry what would you be doing?
I have a big heart for animals, especially cats (bonus points if you show me your cat pics at appointments)
I probably would have gone to veterinary school and would work in local animal shelters.
Hailey *
Hailey is a licensed Cosmetologist who made her way to lashing after time in the industry. She knew she didn’t love all aspects of the Cosmetology world, but fell in love with lashes and helping others feel beautiful with extensions. She is certified in both Classic and Volume styles.
When she isn’t busy lashing, she enjoys spending time with her boyfriend, dog Kofi, reading, and doing her nails.
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What is your sign: Cancer
Comfort TV Show: Jersey Shore
On Sunday mornings you will find me: Relaxing with my boyfriend and two dogs
Favorite place you have visited: Nashville
Gabbi *
Gabbi is certified through Sugar Lash Pro, Tamera’s Sugar, and Beautiful Brows and Lashes (who she is also an Educator for). She loves working with clients of all shapes, sizes, and ethnicities. Her goal is that everyone feels welcome and safe in her room.
When she isn’t working, you can find Gabbi getting tattoos, trying new food places downtown Grand Rapids, supporting small, local businesses, and going to the Fulton Street Farmer’s Market.
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Comfort TV Show: It’s a tie between Ted Lasso and Bob’s Burgers
Sign: True Libra through and through
On Sunday mornings you can find me: Sleeping in or brunching at Lucy’s
Travel bucket list: Japan
Comfort Food? Pot Roast
Esmeralda *
Esmeralda is skilled at working with all skin types and loves nothing more than collaborating with clients to develop a routine that will make their skin truly glow.
Outside of the studio, you can find her enjoying quality time with friends and family, getting into the spirit of seasonal activities like visiting pumpkin patches, and unwinding with cozy movie nights.
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Comfort food: Pasta
If you weren’t in the beauty industry what would you be? Psychologist
Happy hour go to drink: Vodka Redbull or Old Fashion
On Sunday morning you will find me: Hanging out
with friends and family
Travel bucket list place: Tokyo
Suvdaa
Suvdaa is our newest team member who will be going through our training program! Her bio’s coming soon.
Lashes and laughs are a package deal around here
If you're looking for a place where you'll be remembered, cared for, and genuinely excited for your next appointment, we'd love to meet you. Come find your new go-to girl at Lav & Lox.
Seem like a studio you want to be a part of?
We’d love to have you on our team
Internally, our purpose is to sustain a healthy, joyful team culture, because we know that when a team genuinely loves working together, that warmth naturally overflows into the client experience.